The parish of St Ann has produced several well-known artistes over the years. Reggae king Bob Marley, Burning Spear, Busy Signal, Romain Virgo, Chezidek, Grammy-winner Shabba Ranks, Perfect and Xklusive, are just some of the acts who have gained fame in music.

Emerging dancehall artiste Savour is aiming to be among those big names. The Ocho Rios-based artiste will today, June 20, release his latest single Blackboard, his way of paying homage to 90s dancehall.

The song, produced by Rule One Music, is infused with a modern-day flavour and offers a refreshing break from the fast-paced beats that currently permeate the dancehall space.

Delivering an easy, horn-driven groove, it transports the listener back to a time when, as Jamaicans say, “Dancehall did nice.”

“I’m a 90s baby at heart,” Savour shared. “Beenie Man is a living legend, and his original Blackboard was one of my favourite songs. I wanted to pay homage to that sound while introducing my own style. The horns, the melody, the energy, it’s all about capturing that dancehall essence we grew up on and love.”

While many new dancehall hits rely on high energy and aggressive tempos, Blackboard slows things down with an infectious, laid-back rhythm that instantly draws listeners in. The song blends authentic Jamaican expressions with a universal feel, reflecting the artiste’s mission to keep the culture alive while pushing boundaries.

“The creative process behind Blackboard was as organic as it was intentional. The idea had been in my head for a while; once the beat came in, it all flowed naturally. Adding the horns felt like magic, it completed the vision,” said Savour.

In local culture, a “blackboard” can symbolise expression, visibility, and in some cases romantic playfulness. But Savour’s approach is tasteful and artful.

“Our women are expressive in their beauty and style,” he explained. “This is just me acknowledging and admiring that.”

Blackboard is the follow-up to Savour’s earlier release, Milk and Honey, which introduced fans to his bold and flavourful sound.

While Blackboard stands on its own, fans can expect more from the versatile artiste in the near future.

“This is just the beginning,” he says. “I’m introducing myself properly now, but the journey is just getting started.”

Savour’s commitment to quality, balance, and authentic storytelling positions him as one to watch. Having been mentored by the likes of dancehall artiste Baby Cham and introduced to iconic producer Dave Kelly early in his career, he’s no stranger to the inner workings of Jamaica’s music elite. Yet, it’s his grounding, his love for the culture, and his ability to connect with listeners that set him apart.

“I want people to feel a deep appreciation for the art form when they hear my music,” he says. “Blackboard was made from a place of love…. for dancehall, for Jamaica, and for everyone who still believes in timeless music.”