Geometric founder Morgan Kret highlights the Concrete Jungle Clutch, a piece from her ‘Made In Ghana’ Collection.(Photo: Garfield Robinson)

Lifestyle, Tuesday Style

June 2, 2026

Fashion Radar: Geometric

Tuesday Style Fashion spotlights Morgan Kret for Geometric

Tuesday Style Fashion (TSF): Share with us about your foray into fashion.

Morgan Kret (MK): My fashion journey really began through a love of art, travel, and textiles. I come from a family of artists and entrepreneurs, so creativity and building things were always part of my world. While living in Ghana, I learned how to sew and was introduced to batik and hand-dyeing techniques, as well as the culture of selecting cloth and collaborating with local seamstresses to bring garments to life. That experience completely shifted the way I viewed clothing. I began to see fashion not just as something we wear because a brand says it’s popular, but as a reflection of personal values, storytelling, and identity expressed through colour, pattern, and craft.

I was inspired to create wearable art with meaning, and because of my deep connection to education and humanitarian work, I knew I wanted the brand to contribute to sustaining handmade textile practices while collaborating with local makers in ways that felt more thoughtful for both people and the planet.

At the same time, I found myself reconnecting with memories of Jamaican textiles and handmade culture from my childhood, rich Caribbean colours, fabrics and baskets, and the creativity that exists so naturally across the region. Geometric became a way to bridge those influences together.

I wanted to create a brand that celebrated handcrafted design while offering people an alternative to disposable fast fashion. Fashion, to me, is a form of self-expression, but it can also preserve generational craftsmanship, support and collaborate with makers, and create more intentional relationships with what we wear. That balance between artistry, culture, and conscious production is really the foundation of Geometric.

TSF: How has Kingston embraced Geometric?

MK: Kingston has embraced Geometric in such a beautiful way. Opening the Design Studio & Showroom at 1 Grosvenor Terrace has felt very organic because the city already has such a strong appreciation for creativity, individuality, and culture. The space itself feels like a small garden oasis tucked into the middle of Kingston, and people are often surprised when they walk in and realise the textiles are actually hand-dyed and produced here in Jamaica.

There’s a real excitement around the continuation of handcrafted Jamaican design and seeing these techniques presented in a contemporary way. Many customers connect to the fact that the batiks are made locally in collaboration with Jamaican producers, while select pieces are also produced in Ghana, reflecting the cross-cultural story of the brand.

Kingston has given Geometric a sense of community. People come into the showroom not just to shop, but to ask questions about process, textiles, and design. That curiosity and support has been incredibly encouraging.

TSF: What has kept you in the industry?

MK: A love of art, visual storytelling, and creating things has really kept me in the industry. I’ve always been drawn to colour, pattern, texture, and the ability to connect influences across cultures and transform them into something wearable and expressive. When you are someone who feels deeply compelled to make things, I think the outlets for your creativity eventually find you. I never would have imagined I’d end up designing fashion, but looking back, I realise I was constantly absorbing the idea that handmade objects carry emotion, history, and personality.

I grew up surrounded by strong creative influences. Both of my parents are artists, my father is also an entrepreneur, and creativity and design were always present in my family in different forms. One grandmother had a natural eye for interiors and loved working with Jamaican fabrics and décor, while my other grandmother sewed and created handcrafted Polish decorations. That appreciation for artistry, craftsmanship, and self-expression was always around me.

For me, getting dressed has always felt like one of the most powerful intersections of creativity, identity, and human connection. I often wear pieces that remind me of my heritage, travels, or creative inspirations, and I love that clothing can spark curiosity, memory, or conversation. That naturally led me toward fashion because it combines artistry with function and allows storytelling to become something people can physically live in and experience.

That sense of connection is really what defines Geometric. The brand is about bringing together different histories, landscapes, artistic references, and craft traditions into pieces that feel modern, personal, and deeply human.

TSF: How have you maintained relevance?

MK: I think Geometric has remained relevant because the designs are intentionally timeless rather than trend-driven. The silhouettes are versatile and flattering across many body types, and the prints themselves carry meaning and story.

Each print is produced in limited editions, so once a textile is gone, it usually does not return in the same form. Because the fabrics are hand-dyed, no two pieces are exactly alike, which gives customers something truly unique.

Interestingly, this return to craftsmanship and individuality is becoming increasingly important within global fashion. Many fashion publications, including
Vogue, have recently highlighted how handcrafted design, heritage techniques, and artistry are becoming the new language of luxury as consumers move away from mass-produced fashion and seek pieces with authenticity and human connection.

For Geometric, that approach has always been at the core of the brand. People want clothing that feels personal, intentional, and connected to real craftsmanship, and I think that desire is only continuing to grow.

TSF: How have you revitalised the brand and garnered additional support?

MK: Geometric has evolved quite naturally over time. I originally started the brand in Ghana, working with handcrafted leather and textile bags, printed fabrics, and select batik pieces, but moving production to Jamaica really became the genesis of the brand’s larger batik collections and identity as it exists today.

One of the most important turning points was participating in the Jamaica Business Development Corporation fashion incubator programme. Through that experience, I was able to deepen my understanding of local production, connect with highly skilled batik producers and seamstresses, and begin developing my first fully Jamaican-made collection. That support was instrumental in helping build the foundation of Geometric in Jamaica.

I think the revitalisation of the brand has also come from leaning more fully into what makes it unique, the hand-dyed textiles, the cross-cultural design influences, the limited-edition approach, and creating pieces that feel artistic yet wearable. People are increasingly looking for authenticity and craftsmanship, and I’ve found that when you stay rooted in your vision and continue refining it, the right community begins to gather around the work organically.

TSF: What can customers look forward to from Geometric in the next couple of months?

MK: Customers can look forward to new pieces arriving for summer, including fresh silhouettes, new hand-dyed prints, and an expansion of our menswear offerings. I’m excited to continue exploring relaxed resort-inspired dressing while introducing pieces that still feel versatile enough for everyday life in the Caribbean and beyond.

We’ll also be expanding the experience around the brand through a series of small, curated gatherings at the Design Studio & Showroom. These events will give people an opportunity to engage more deeply with the craftsmanship behind the collections through conversations around textiles, process, artistry, and conscious design.

A big part of Geometric is creating connection, not just through clothing, but through shared appreciation for handmade work, storytelling, and creative community.

TSF: What are a few season must-haves?

MK: The new wrap pants, wrap shorts, and halter sets are definitely some of the standout silhouettes for the season. The wrap pants feature a fluid wide-leg shape with a clean side slit and adjustable wrap closure that moves beautifully and feels incredibly effortless to wear. Paired with the matching wrap shorts and halter tops in coordinating hand-dyed prints, the pieces create an easy balance between comfort and elevated resort dressing.

The wrap pants styled together with one of our oversized sleeveless tops in a solid colour, the collection becomes the perfect summer capsule wardrobe, versatile, effortless, and designed to mix and layer seamlessly. The capsule collection is currently available in five different colourways, offering endless combinations while still maintaining the uniqueness of each limited-edition print.

Our new mini dresses are also becoming essentials for the season. They’re designed to transition seamlessly from beach days to brunches, dinners, and events, the kind of effortless piece you can style casually during the day or dress up in the evening.

TSF: Where else can the collection be sourced?

MK: The collection is available at the Geometric Design Studio & Showroom as well as online through
geometric-apparel.com for international customers.

Geometric is also currently stocked at Half Moon Resort in Montego Bay, Callaloo in Treasure Beach, and Locale in Kingston.