ATL Automotive Group has been appointment as the regional master dealer for Jetour, part of the Chery Group.

The announcement follows the official launch of Jetour in Guyana, where the brand was introduced through CAM Motors, ATL Automotive Group’s local dealer partner.

“Jetour is one of the fastest-growing and most exciting automotive brands in the world, and we are thrilled and incredibly proud to represent the brand across a number of important regional Caribbean markets. This is a major vote of confidence in ATL Automotive Group and in the strength of the ATL Automotive Caribbean Hub,” said Adam Stewart, executive chairman, ATL Automotive Group.

The appointment will see the ATL Automotive Caribbean Hub take responsibility for supporting Jetour across several markets within the region, including Trinidad and Tobago, Guyana, St Lucia, Belize, Grenada, and St Vincent and the Grenadines.

“Our unique knowledge of the Caribbean archipelago is our superpower. Many outside the region underestimate the size, cultural nuances, and logistical complexities that come with operating across such a diverse collection of markets. With that in mind we have built our business around local knowledge, international expertise, and strong on-the-ground partnerships, allowing us to succeed in the various markets and unlock opportunities,” explained Stewart.

Jetour’s arrival into ATL Automotive Group’s regional portfolio also creates further alignment with the Chery Group, with ATL Automotive already representing Omoda | Jaecoo.

As regional master dealer, the appointment reinforces ATL Automotive Group’s long-term commitment to building a stronger, more professional and more connected automotive ecosystem across the region, while giving international brands a trusted regional partner with deep market knowledge and proven operating experience.

“When we created the Caribbean Hub 10 years ago with BMW and MINI, the vision was always much bigger than one brand or one market. We wanted to build a regional automotive platform that could give global manufacturers the confidence, structure, expertise, and local understanding needed to succeed across the Caribbean. Today, with brands such as BYD, Foton, MG, Omoda | Jaecoo, and now Jetour in addition to BMW and MINI, that vision is becoming a reality,” added Patrick Wilson, chief executive officer, ATL Automotive Group.

Jetour has quickly earned global attention for its stylish SUVs, strong value proposition, advanced technology, and rapid international expansion. As part of the Chery Group, the brand benefits from one of China’s most established automotive engineering and manufacturing platforms, while bringing its own distinct focus on adventure, family mobility and modern SUV design.

ATL Automotive Group expands regional footprint with latest Chery Group brand, following Jetour launch in Guyana with CAM Motors. (Photo: Troy Parboo)