HATS on to Easter returns for its 2011 showing this Sunday, April 10 and will have its inaugural showing in The Gardens of the Jamaica Pegasus Hotel — its new “home” since the hotel joined the fund-raising event’s suite of frontline sponsors.

Hats on to Easter — which is presented under the patronage of Ambassador Madge Barrett and is intended to assist the education and health needs of children at risk — has the St Catherine-based Children First as the fund-raiser’s primary beneficiary each year.

The success of each year’s event has been helped significantly by the sponsorship support from a variety of organisations and individuals, many of whom provide products and services either free of charge or at discounted prices.

The 2011 event promises to be bigger and better than ever with Cinderella Hats and Bridal House, whose 2010 showing won kudos for helping the organisers present the best ever Hats on to Easter, is back with an even more impressive line-up of newly styled hats.

According to James, “the organisers of Hats on to Easter put on a fabulous event; Cinderella Hats wants to do our part to entice people to attend”.

Another major enticement should be the opportunity for fans of Hats on to Easter to see the world premier showing of hats by master chef/décor specialist/painter and now hatmaker Karl Hart.

“We feel that the addition of this Hatty-Hatty Man segment to our offering this year will prove quite delightful, and we appreciate the fact that Karl decided to design these hats especially for our show,” says Christine Ann Bell, founder of Innovative Ideas — the communication agency which conceptualised Hats on to Easter and presents it through the agency’s charitable arm, Hearts ‘N’ Ideas.

But the 2011 offering will also be enhanced by performances from two of Jamaica’s top musical talents: singer/songwriter and trainer Michael Sean Harris as well as saxophonist Warren Harris. Some additional touches of humour can also be expected, as emcees for the show will comprise comedian Owen ‘Blacka’ Ellis and popular performer Deon Silvera. As usual, Glen “Titus” Campbell, accompanied by Gary Evans of Children First, will do duties as the event’s DJs.