The Caribbean and North American audiences will see live coverage of this Saturday’s JN Jamaica International Invitational and the National Senior Trials, dubbed the “mini-Olympics”, which SportsMax will make available globally via TV and the internet.

The Caribbean cable giant will be providing live internet streaming and live television coverage of this weekend’s JN Jamaica International Invitational to the Caribbean (excluding Jamaica) via SportsMax and to the USA and Canada via CEEN, it’s recently launched North American channel, from 7:00 pm to 10:00 pm (8:00 pm to 11:00 pm EST).

SportsMax will also provide live worldwide Internet streaming at no cost for the National Senior Trials from June 28 to July 1. SportsMax will broadcast the meet to 24 Caribbean countries (excluding Jamaica), as well as live television coverage on SportsMax’s sister station, CEEN, in the tri-state area of the United States on Cablevision/Optimum. CEEN, Caribbean Entertainment Everyday Network, earlier this year broadcast the 2012 Boys & Girls Championships, thus fulfilling SportsMax’s mandate to bring the best of Jamaica’s sports to the Diaspora and the growing legion of sports fans enamoured with Jamaica’s prowess in the sport.

SportsMax exclusively holds the international TV and Internet broadcast rights for the JN Invitational and the National Senior Trials via a three-year deal inked with IEC in Sports.

Five-time Olympic presenter Lance Whittaker and renown track analyst Hubert Lawrence will lead SportsMax’s coverage.

Tanya Lee, regional marketing manager, stated that “after setting a Caribbean record for the most viewed Caribbean event on the Internet for Champs 2011, SportsMax is looking forward to a successful global broadcast of the JN Invitational given the immensely strong line-up”. She further said that “these top quality track and field events fit perfectly with our strong upcoming lineup that includes the IPL and Champions League final, the West Indies tour to England and the riveting Barclays Premier League”.

This Saturday’s JN Jamaica Invitational will see the likes of Usain Bolt, Asafa Powell, Yohan Blake, Shelly-Ann Fraser-Pryce, Carmelita Jeter, Kelly-Ann Baptiste, Sanya Richards-Ross, Richard Thompson and a constellation of other stars do battle on the track.

The coverage will be streamed live on: www.facebook.com/SportsMax;

www.facebook.com/CEENTV and ww.livestream.com/tracksonsportsmax.