LinkedIn boost for creators
LinkedIn is giving marketers a new tool to expand their reach and increase the visibility of their content by turning on Creator Mode.
First, the connect button changes to a follow button inviting users to follow you, even if they don’t know you personally. If someone knows you personally, they can still connect with you by choosing to connect from the more menu. Also, your number of followers will be displayed right in your profile intro.
LinkedIn states, “Creators should feel empowered to share all types of content: articles, newsletters, images, videos, posts, polls, and more. Most successful creators post multiple times weekly and invite engagement among the LinkedIn community. They become thought leaders by creating conversation starters and sharing news and insight from their industry.”
