TREASURE Beach Food, Rum & Reggae Festival is scheduled to have its second staging November 7-9, 2025.

Following a successful début in 2023 the festival returns with its core mission: to spotlight the richness of Jamaica’s south coast, celebrating its people and produce. Now, with the Jamaica Tourist Board (JTB) as an official partner, this year’s staging is set to elevate the experience even further for locals, cultural visitors, and members of the Diaspora eager for an authentic taste of Jamaica.

“Treasure Beach is indeed a treasure that I hold near and dear to my heart so when I got the opportunity to partner with my fellow director, Jason Henzell, and nurture this project, it really was a no-brainer,” a news release quotes co-festival director Gregory Wright.

“Our aim is to make this a staple event that locals, cultural tourists and lovers of Treasure Beach can look forward to annually, while maintaining the authenticity of Treasure Beach and creating another avenue to put Jamaica on the map,” he said.

Organisers are promising that the three-day festival will be a vibrant platform to showcase the talent, flavours and stories native to St Elizabeth — from culinary excellence to musical heritage.

Director of Tourism Donovan White said JTB is elated to partner with the festival, as it is an “event that not only highlights the authentic spirit of Treasure Beach but also invites visitors to immerse themselves in the unique cultural tapestry that makes Jamaica so unforgettable”.

Added White: “It’s initiatives like these that deepen our destination’s appeal and support community tourism in a meaningful way. Through our sponsorship we continue to champion events that promote cultural pride, community engagement, and unforgettable visitor experiences.”

Organisers say the festival will also offer guests the opportunity to explore some of the south coast’s most iconic attractions, with guided tours to Lover’s Leap, Pelican Bar, and Middle Quarters, alongside the Food & Rum Village, and other immersive activities.