The business of moving forward: The making of Adrian Wilson
“YOU’RE not going to see me where you left me.” Though a simple phrase, for Adrian Wilson, it’s always been a personal challenge, a business mantra and a way of life.
If you’ve spent any time in Kingston’s food, nightlife, or events scene, you’ve likely felt the impact of his forward momentum. Wilson is the entrepreneur behind some of the city’s most beloved experiences: Soup King restaurant known for hearty, homemade soups; Wilship, a shipping and logistics company born from a need to diversify during COVID; Galerie MiniBar, a relaxed space designed to fill a gap in Jamaica’s nightlife; and popular events like Big Wall and Pan di Plaza.
Proudly Jamaican, his story starts in downtown Kingston, drifts through Mona and Grosvenor, and picks up in lessons from classrooms of Our Lady of the Angels Preparatory, St George’s College, University of Technology, and The University of the West Indies. But ask him what truly defines him, and he’ll point not to places or institutions, but to a relentless drive to become a better version of himself, every single day.
“I believe there should always be some form of growth taking place,” he said. “It doesn’t have to be a promotion or a major achievement. Growth can be personal, emotional, spiritual, or professional.”
That drive for growth is what propelled Wilson into entrepreneurship. More than a decade ago, he operated a car wash while selling soup on the side as his very first business. Before long, customers were showing greater interest in the soup than the car wash itself.
The result was Soup King.
“Soup King was actually a happy accident for me. We eventually closed the car wash and focused entirely on growing the soup business,” he recalled.
Although the company faced setbacks and closed before the COVID-19 pandemic, it has since returned, now operating in The Marketplace and continues to grow.
If there’s a common thread in Wilson’s professional and personal journey, it’s a knack for turning passion into opportunity. That drive extends well beyond the business world.
Fitness, too, is a cornerstone of his routine, one that goes far beyond the physical. “Fitness provides discipline,” he explained. “Some of my best business ideas come while I’m running or working out. It’s my time to strategise and prepare for the day.”
What might surprise most is his candid admission: “I’m not naturally a confident person.” Public speaking, social media, and interviews once lay far outside his comfort zone. Ironically, it was his partnership with Heineken and being selected to experience the UEFA Champions League live in Budapest with the brand that nudged him into the spotlight, fuelling a new confidence and willingness to share his journey with others.
Football runs deep for Wilson, a bond forged with his father and maintained through the rhythms of life and business. “Growing up, sports were one of the strongest connections I had with my father. Even when he wasn’t physically present, his investment in me through sports stayed with me.” The Champions League, in particular, is a personal connection to cherished memories.
“As life became busier and my focus shifted toward building businesses and a career, football remained constant. It became something that continued to connect me to those memories and experiences”
His relationship with Heineken is as authentic as it gets. Wilson was a fan long before he became an ambassador, and the partnership feels like a natural extension of his own lifestyle where fitness, events, travel, and friendship all intersect.
“Heineken is about bringing people together and enjoying moments responsibly. That aligns closely with how I live my life.”
When he learned he’d be travelling to Budapest, Wilson was stunned. He describes the feeling as a “pinch me moment”. The experience, from private dinners and meeting football legends like Rio Ferdinand and Xavi Hernandez, to the electric stadium hospitality, was, in his words, “extraordinary from beginning to end.”
When Wilson talks about legacy, he answers with the urgency of someone who knows time is finite. “I hope people remember that I made my 24 hours count,” he said, echoing his action-oriented philosophy. For him, every idea deserves its shot at life, because success, failure, or lesson, you won’t know unless you try.
“I believe every idea starts as a dream, but until you execute it, you’ll never know whether it’s a success, a lesson, or a stepping stone. I want people to remember that I wasn’t afraid to bring ideas to life and take chances on things I believed in.”
More than business accolades, Wilson wants to be remembered for his generosity. “I believe in sharing information, helping others grow, and contributing to the success of those around you. If there’s one thing I’d like people to remember, it’s that I genuinely tried to leave every space, every business, and every person better than I found them.”
For Wilson, every chapter closes with the question, “What’s next?” And that restless spirit is what keeps his story moving forward. The businesses may change, the industries may shift, and the opportunities may evolve, but the philosophy remains the same. After all, if there’s one thing Adrian Wilson has built a reputation on, it’s making sure the next version of himself is never far behind the last.