The ATL Automotive Group will be out in full force as the title sponsor for Skvnk Fest, scheduled this Sunday, June 7, at Cinema 2, New Kingston.

“The Skvnk lifestyle brand has always had a good relationship with ATL Automotive, and when you think about a company that has variety for consumers we can only be talking about ATL Automotive,” Nick Lue, event organiser, told the Jamaica Observer’s weekly Auto magazine.

Kellise Wong, group marketing manager, ATL Automotive, echoed Lue’s words.

“Becoming title sponsor was a natural fit for us. Skvnk Fest attracts an audience that truly appreciates performance, innovation, design, and lifestyle — values that are at the core of our brands,” she said.

With Skvnk Fest 2026, Lue intends to bring the formula from his old Import Tuner Nights events into the modern age using what he terms a freestyle concept.

Having the ATL Automotive Group increases the expected automotive variety.

“With every ATL Automotive brand represented, this gives us an incredible platform to showcase the diversity of our portfolio while helping elevate one of the region’s most anticipated automotive events,” said Wong.

She promises many of the hottest SUVs, ICE, hybrid and EV models across the many ATL Automotive brands — BMW, MINI, BYD, Honda, Foton, Audi, Kia, Porsche, MG and newcomers, Omoda | Jaecoo, will be on hand for patrons to interact with.

“They can also look out for giveaways, exclusive event specials, promotional offers, and interactive experiences throughout the day. We’re bringing energy, excitement, and a true celebration of automotive culture to Skvnk Fest,” she added.

Lue welcomes the new car dealer experience to his new show format.

“It feels fitting and exciting to have the ATL Automotive Group as the title sponsor. They’ll have a line-up of their new vehicles to appease everyone,” he said.