Jamaican consumers are increasingly turning to Amazon, Shein and, more recently, Temu for everything from clothing and electronics to household supplies, sending millions of dollars in spending overseas in search of lower prices and greater convenience. 7Krave believes some of that business can be recaptured at home.

The company has launched Krave Deals, a marketplace offering more than 30,000 products through its mobile app and promising delivery in as little as 24 hours, in a move that places it in direct competition with some of the world’s largest online retailers.

The launch marks the latest stage in 7Krave’s evolution from a food and grocery delivery platform into a broader e-commerce business, one that is seeking to capture a share of a rapidly growing online shopping market that has largely been dominated by overseas platforms and freight-forwarding companies.

“If you’re shopping for household items, electronics, beauty products, fashion, cookware, or everyday essentials, customers should check Krave Deals first. We are cheaper and faster than Amazon,” CEO of 7Krave, Rory White said.

“We have built a platform where Jamaicans can access affordable, quality products locally with the convenience of fast delivery and dependable customer support.”

The claim is ambitious.

Amazon remains the dominant force in global e-commerce, while low-cost platforms such as Shein and Temu have gained popularity among Jamaican consumers by offering a vast selection of products at highly competitive prices. Their growth has helped reshape shopping habits, with more consumers bypassing local retailers in favour of ordering directly from overseas suppliers.

That trend has become a recurring concern among local retailers, many of whom have argued that the rise of cross-border e-commerce and changes to Jamaica’s duty-free import regime have made it increasingly difficult to compete for consumer spending.

Rather than resisting the trend, 7Krave is attempting to capitalise on it.

The company believes consumers who have become comfortable shopping online can be persuaded to purchase through a Jamaican platform if the experience offers comparable pricing, faster delivery and local customer support.

While 7Krave maintains that Krave Deals can compete with overseas platforms on price, the company declined to provide detailed pricing comparisons or disclose the sourcing arrangements underpinning that claim.

White said the platform’s pricing model is built around bulk procurement and a focus on sales volume rather than maximising margins on individual items.

“We found a way to get items in bulk that allows us to create a pricing strategy that benefits our locals,” he told the Business Week. “We chose to focus on providing value for our consumers and generating volume rather than overpricing the individual sale.”

Through bulk sourcing arrangements and local fulfilment, the company says many products can be delivered faster than purchases made through overseas platforms.

The initiative builds on the 7Krave Marketplace launched in September 2025, which enabled businesses to establish digital storefronts and sell products directly to consumers through the company’s platform.

At the time, White described the marketplace as a step towards creating a local digital commerce ecosystem capable of helping Jamaican businesses reach consumers more efficiently while reducing barriers to online selling.

7Krave is not the first company to attempt building a Jamaican online marketplace. Platforms such as CoolMarket, ShopInJa and several retailer-backed e-commerce initiatives have sought to connect local merchants with online shoppers over the years, with varying degrees of success.

What may distinguish 7Krave is that it enters the space with an existing delivery network of more than 100 riders, a recognised consumer brand and what it says is a customer base of more than 300,000 users. Those advantages could prove significant in a market where logistics, customer acquisition and fulfilment have often proven more difficult than building the technology itself.

The company said the launch of Krave Deals forms part of a broader vision to build what it describes as an everyday convenience platform that brings multiple services together within a single application.

“We’re not just another delivery app. We’re building a lifestyle platform people can rely on daily, whether it’s food, groceries, shopping, or courier services. The goal is to make everyday life easier through one trusted ecosystem,” White said.

As part of its next phase of expansion, the company said it is preparing to introduce courier services that will allow customers to send packages and documents through the same platform.